The Ultimate Event Brand
You know when your brand has achieved something special when your customers pay their hard-earned cash to have your commercial logo permanen
Why Swim a Marathon?
This blog is not written by us, but by you; the hundreds of Marathon Swims participants who have so far taken the plunge and entered the #Ul
Running on Empty
The importance of fuelling during a marathon swim
Marathon Swims Launch Success
An update on the success of the Marathon swims launch.
Essential Guide to London's Best Open Water Swims
London is one of only three cities to host an Olympic open water marathon swim, so we thought we’d take a look at the venues around this gre
Launch of Swim England
The ASA (Amateur Swimming Association) has rebranded to become Swim England. The former name had some contradictions, the elites were profe
What is a Marathon Swim?
Marathon Swimming is defined by distance. Marathon Swims are categorised as anything equal to or greater than 10KM. There are hundreds of
An enduring history
The pioneers of endurance. The first modern day marathoners were not runners. So, despite marathons being long associated with running, arg
